You are your biggest advocate, so pay close attention to how you present yourself. The way you think, talk and act leads to how you market yourself and how people respond to you. The way you treat yourself is how others will treat you, don’t expect to get respect when you don’t play the part of respecting yourself. If you respect yourself you can also value and respect other people around you.

You set your own ‘market value’ and at that price, the market will concur. This is important, don’t sell yourself short by negotiating for less than what you deserve and if you don’t tell yourself you deserve the best no one will.

Learn to profit from your mistakes. Analyze temporary defeat, no matter the cause study how you contributed to your failures. Never blame others before you see your own fault, it’s a sign of immaturity. From every failure extract a seed of an equivalent advantage and try again with a better approach.

Aim to create a good reputation for yourself by having good ethics. Have good principals to live by and these will always guide you to be a better brand ambassador, remember you are the brand. Don’t put yourself in situations that can ruin your reputation because once it’s gone you can’t get it back easily.

When all is said and done, learn to make your own decisions, make sure what you do is the product of your own conclusion. Ask for advice and opinions, ponder and think about it but don’t procrastinate on reaching a conclusion. Above all, form a habit of reaching your own definite decisions on all subject matters that concern you and live by them.

The Art of War says, The general who is skilled in defense hides in the most secret recesses of the earth, he who is skilled in attack flashes forth from the topmost heights of heaven. Thus, on one hand, we have the ability to protect ourselves, on the other, a victory that is complete”.